Speaker Series: How to increase sales & make pitches

This seminar will cover the Nuts and Bolts of Strategic Business Development . It will help you select the best tools and tactics to identify opportunities, qualify prospects, and close more sales. It will include:

• Identifying your Value Proposition – why should they buy from you?
• Marketing and Sales Tools and Tactics- what works best, and when?
• Segmentation, Targeting, Positioning- the keys to making your company and products pop!
• Business Development Process – how do you make all this happen?

You will come away from this seminar with at least five new ideas and approaches to growth and new business development for 2023!

Zoom Link to register:  https://us02web.zoom.us/meeting/register/tZcud-yprTkiGtdNh9GZ4tTl05DUX-Zh-nYP

Nancy Lowd, Senior Advisor, Massachusetts Small Business Development Center

Nancy is senior advisor for the Massachusetts Small Business Development Center, Southeastern Office.  She has more than 20 years of experience in all aspects of small business development and advocacy. She works one on one with small businesses and entrepreneurs to start and grow their businesses.  Nancy began her career in Washington DC, where she was an economist for the International Trade Administration, and also worked on US – Canadian trade policy. She then joined the Massachusetts Port Authority as Director of Project Export, a small business export development program, and was also responsible for developing international trade between New England and Asia.

Nancy was Vice President of International Marketing and Sales for Ziff-Davis Events, a leading integrated media company, and a part of The Softbank Corporation, the global Internet and information services conglomerate. Prior to serving as VP of International Marketing and Sales she was Vice President of European operations and oversaw ZD’s expansion throughout Europe. She developed and managed global marketing partnerships with leading IT vendors such as Microsoft, IBM, BT, France Telecom, and others. Prior to joining ZD, Nancy was a management and marketing consultant, developing US market entry and expansion strategies for European and Asian companies.  Nancy is a graduate of the University of New Hampshire and also holds a Master’s Degree from the Johns Hopkins University School of Advanced International Studies (SAIS). She is on the faculty of the Carroll School of Management at Boston College.